Toyo Tires

Japanese Engineering With a Truck Following

Toyo Tires was founded in Japan in 1945 and has built a reputation for tires that punch above their price, especially in the truck and SUV world. The company also owns Nitto, another brand we carry. Toyo builds tires for the North American market at its plant in Georgia.

Toyo's best-known family is Open Country, its light truck and SUV line. It ranges from highway-terrain tires that ride quietly on the 404 to all-terrain, rugged-terrain, and mud-terrain designs for pickups that spend time on gravel roads, trails, or job sites. Open Country all-terrain tires are a common choice for drivers who want a capable, good-looking tire that still behaves on pavement.

Beyond Open Country

For cars, the Proxes family covers performance and touring tires, and Celsius is Toyo's all-weather line, built to stay on year-round with the severe-snow rating. The Observe family covers dedicated winter tires for passenger cars, SUVs, and light trucks.

Toyo is a good middle ground for drivers who want a recognized brand and solid engineering without paying top-tier prices — particularly if you drive a truck.

Choosing the Right Open Country

The biggest mistake truck owners make is buying more tire than they need. A mud-terrain tire looks great but is louder, heavier, and less grippy on wet or icy pavement than an all-terrain tire. If your truck mostly drives the highway with the odd gravel road, an Open Country all-terrain or highway-terrain tire will be quieter and last longer. If you're regularly off-road, a more aggressive design earns its keep. Tell us how you use the truck and we'll match the tread to the job.